SKIMS:
Listen to Your Mother
Mothers don't have to give birth to give life to movements, fandoms, and worlds. But when women worry over their own self-image, they're stopping themselves from realizing their vision. Become the Mother of your own universe, and let yourself be worshipped with SKIMS.
With every SKIMS purchase, we’re adding a free copy of the Bible of Mother; AKA the playbook to becoming your Motherest self.
Bible of Mother
We’re partnering with queer-founded fragrance company Boy Smells to indulge in your own shrine and create our own candles.
SKIMS x Boy Smells
Stained-glass windows and Gaudí-inspired architecture transform new stores into sanctuaries of Mother worship.
Retail Redesign
SKIMS is joining forces with pop Mothers Lady Gaga, Beyoncé, Cher, and Madonna to drop shapewear’s first-ever vinyl. Zeitgeist-defining tracks, now reimagined with majestic orchestral arrangements and expansive, bone-deep acoustics.
SKIMS Vinyl Collection
We’re giving back to the pioneers of ‘Mother’: ballroom culture. Send us your best drag performance while using SKIMS, and we’ll sponsor you.
Finding Next Gen of Mothers
Every Mother hones Her prowess during the get-ready-with-mes, which is why we’re including complimentary headbands with every SKIMS purchase.
Mother’s Crown
On @SKIMS, we’re launching a social series that canonizes history’s Mothers, AKA the women and icons who birthed movements, saved lives, and defined eras.
Shaping Motherstory
CW: Claudia Caballero | AD: Zoe Neyer