SKIMS:
Listen to Your Mother
Mothers don't have to give birth to give life to movements, fandoms, and worlds. But when women worry over their own self-image, they're stopping themselves from realizing their vision. Become the Mother of your own universe, and let yourself be worshipped with SKIMS.
With every SKIMS purchase, we’re adding a free copy of the Bible of Mother; AKA the playbook to becoming your Motherest self.
Bible of Mother
We’re partnering with queer-founded fragrance company Boy Smells to indulge in your own shrine and create our own candles.
SKIMS x Boy Smells
Stained-glass windows and Gaudí-inspired architecture transform new stores into sanctuaries of Mother worship.
Retail Redesign
SKIMS is joining forces with pop Mothers Lady Gaga, Beyoncé, Cher, and Madonna to drop shapewear’s first-ever vinyl. Zeitgeist-defining tracks, now reimagined with majestic orchestral arrangements and expansive, bone-deep acoustics.
SKIMS Vinyl Collection
We’re giving back to the pioneers of ‘Mother’: ballroom culture. Send us your best drag performance while using SKIMS, and we’ll sponsor you.
Finding Next Gen of Mothers
Every Mother hones Her prowess during the GRWMs, which is why we’re including complimentary headbands with every SKIMS purchase.
Mother’s Crown
On @SKIMS, we’re launching a social series that canonizes history’s Mothers, AKA the women and icons who birthed movements, saved lives, and defined eras.
Shaping Motherstory
CW: Claudia Caballero | AD: Zoe Neyer