CASH APP:

House of Stacks

Institutional and systemic racism puppeteered Black money for generations. Through the lens of Blaxploitation, Cash App is rewriting the narrative, putting the power (and money) back where it belongs.

Nestled within the urban sprawls of NYC, Atlanta, and D.C., House of Stacks is a members-only club where Cash App’s Black Card holders receive early access to opportunities to creative work, a revolving gallery of local art, and workshops/panels with influential speakers.

Welcome to the House of Stacks

Black creatives and entertainers are historically underfunded and underpaid. That’s why Cash App is rolling out a first-of-its-kind funding pool designed to help them break out of predatory contracts.

The Creative Jailbreak Department

We’re taking the funk-infused sound of blaxploitation beyond notifications. Take a picture of the ads on Cash App and unlock your brand-new strut soundtrack.

House of Stacks Soundtrack

Throughout history, Black people used their thick, versatile hair to hide the things people tried to take from them — seeds, escape routes, and gold.

At the World Natural Hair Show, Cash App is unveiling the most stylish hair yet, protecting your money the same way you protect your coils.

The Loc Box

Cash App partners with radical fashion powerhouse Theophilio to design a new Cash App card and wallet — putting Black money in the power of Black people.

Cash App x Theo Philio

CW: Claudia Caballero, Rahael Atkerson

AD: Oore Okediji, Shamyer Shandel