DORITOS DINAMITA:
So Hot, We Swear
No matter who you are and what language you speak, everyone has the same reaction to food that hits right. Doritos Dinamita is the catalyst that erupts every curse in the world, just because it’s too good.
We’ll open up the curse word bank to the public.
On the bags, people can scan our QR code to submit their own curse word, which we’ll turn into the newest addition to our campaigns.
The Swear Bank
We’ll launch our own Dinamita Dictionary, a curse word generator for those needing new spicy words.
We’ll start out with the campaign’s curses, growing as more people add onto the Swear Bank.
Dinamita Dictionary
We’ll organize our own cursing delivery service. Perfect for your exes, ex-bosses, and enemies, they’ll receive a nice bouquet of Dinamita bags, with a side of the nastiest curses ever heard.
Dinamita’s 1-Star Delivery
We’re breaking the seal for some of the cleanest pop culture figures.
Samuel L. Jackson becomes the host of “Watch Yo Mouth,” our digi-series where celebs who never swear are lured to the spicier side.
