CASH APP:
House of Stacks
Institutional and systemic racism puppeteered Black money for generations. Through the lens of Blaxploitation, Cash App is rewriting the narrative, putting the power (and money) back where it belongs.
Black creatives and entertainers are historically underfunded and underpaid. That’s why Cash App is rolling out a first-of-its-kind funding pool designed to help them break out of predatory contracts.
The Creative Jailbreak Department
We’re taking the funky, bass-heavy swagger of the 70s genre and turning it into our own limited-time notification sound.
New Cash App Notifs
We’re partnering with The Blackhouse Foundation to help fund the next gen of Black creatives and their stories
Cash App X The Blackhouse Foundation
We’re taking the funk-infused sound of blaxploitation beyond notifications. Take a picture of the ads on Cash App and unlock your brand-new strut soundtrack.
House of Stacks Soundtrack
We’re taking the voice to social and daring aspiring Black filmmakers to bring our blaxploitation-inspired ads to life. Funded by us, of course.
Calling All Filmmakers
CW: Claudia Caballero, Rahael Atkerson
AD: Oore Okediji, Shamyer Shandel