Etalon Diagnostics
Your horse’s story, as told through genetics.
Etalon Diagnostics does what many didn’t even know was possible: storytelling through equine DNA testing. Its in-depth results give peace of mind to horse owners, outlining your horse’s pedigree to their genetic predispositions to disease. It’s a cool service for horse lovers, but it’s yet to reach its full potential. Instead, Etalon Diagnostics’ current messaging only scratches the surface of the brand promise and all its possibilities.
The Approach
Ryan Gosling’s Ken got some things twisted — horses aren’t men extenders. They’re a four-legged part of your family. And just like any other member, their story deserves to be told. That’s the key to Etalon Diagnostics — it’s your horse's complete, unabridged story. Their unspoken history, is right at your fingertips.
The Results
As part of our voice and messaging strategy for Etalon Diagnostics, my copy positions Etalon as the bridge between equine and equestrian. More importantly, it reflects the simple yet boundless beauty of bonds without secrets, all through genetic DNA testing.
